approach.

strategy

This piece is critical to the website development process. We create your entire website, all of it, from this blueprint. This is where you tell us what you want and we tell you all of the wonderful things that are possible. We analyze your goals and discuss the various options for your particular scope and budget. Depending on the needs of the project, a statement of work and scoping document may be needed. If you are looking for a place to get started, we recommend our clients fill out this brief questionnaire(pdf).

design

It's time to get creative now. We have the documentation in place and a plan to follow, lets begin looking at pretty pictures! Through the strategy documents we begin to discuss various creative elements. It could be a set of images that depict a mood you like, existing print collateral, company logos, or even going out there and scouring the web for inspiration (we will hold your hand, fear not). Once we get a feel for what you like, we will apply our web design sense and produce mock ups for you to review.

functionality

While we're all getting creative we also get to explore your technology options. This too is all outlined in the strategy document. Need to have a slick photo gallery? We have just the thing. Email signup with a database backend? Done. Heck, we'll even give you ideas for functionality you didn't even know was possible. That is what we're here for, right?

content

We have two goals here: content development and content management. You may know what you want to say and how you want to say it, or you may want us to completely rewrite your content for you. Either way, we will ensure that your text is optimized for web viewing. Once the content, and you, are web-ready we want to make sure it doesn't just sit there and get stale. We specialize in creating custom backend content management systems to help you keep your site well-maintained. We know, that may sound overwhelming, but don't worry - if you can write an email, you can update your website.

marketing

The final component to your successful website, marketing, takes place throughout the process as well as after launch. In the strategy document we determine how to help you rank organically for search engines like Google and Yahoo. We keep all of this in mind as we build out the site, in addition to installing Google Analytics on your site - allowing us to review metrics of who is coming to your site, from where, and what they want. Pair all of this analysis with a steady e-mail campaign or lead generation form and we've left you with a successful, and pretty, website!